Redefining Pet Care with Design and Innovation
The P-Terminator project involved a comprehensive rebranding and product design initiative aimed at transforming the way pet owners manage pet odors with a strong emphasis on eco-friendly solutions. The goal was to refresh the brand’s image and product line to resonate with environmentally conscious consumers seeking effective, non-toxic solutions for pet care.
Pet Care & Cleaning Products
P-Terminator, Premire Grass Australia
Rebranding, UX/UI Design, E-Commerce Development, Packaging Design
Product Designer – Led the rebranding strategy, UX/UI design, website development using WordPress & Shopify, and packaging design overhaul.
P-Terminator, a leading pet odor eliminator, was struggling to differentiate itself in the crowded pet care market. Despite offering a powerful, eco-friendly solution for eliminating pet odors from synthetic grass, floors, and fabrics, the brand’s outdated design and lackluster online experience hindered its growth.
The goal was to rebrand P-Terminator with a fresh, engaging identity, revamp the website UX for improved conversions, and enhance packaging for retail expansion. The transformation resulted in a 120% increase in online sales, 35% higher customer retention, and expanded retail partnerships in Australia and the U.S.
To ensure that the rebranding and UX improvements addressed real customer pain points, we conducted in-depth user research, leveraging surveys, interviews, and competitor analysis. Key findings included:
Customer Demographics:
Pain Points Identified:
Opportunities Discovered:
To modernize P-Terminator and make it more appealing to eco-conscious pet owners, we executed a full rebrand, focusing on:
Brand book will open in a new tab
The P-Terminator website was redesigned using WordPress with Elementor for content management and Shopify for e-commerce functionality. Following the brand book’s design principles, the new site features a clean, intuitive layout, streamlined navigation, and engaging visuals that highlight the product’s eco-friendly benefits. We improved the product pages with high-quality imagery, detailed descriptions, and before-and-after visuals to build trust. The checkout process was optimized for one-click purchases and mobile responsiveness, reducing cart abandonment. By implementing these improvements, the website saw a 160% increase in conversion rates and higher customer retention through a seamless, branded shopping experience.
| Metric | Before Rebrand | After Rebrand (6 months) |
|---|---|---|
| Website Conversion Rate | 2.0% | 5.2% (+160%) |
| Mobile Load Time | 3.8s | 1.4s |
| Cart Abandonment Rate | 68% | 38% (-30%) |
| Retail Inquiries (Pet Stores & Clinics) | 15/month | 80/month (+433%) |
| Sales Growth | N/A | 30% of total sales |
✅ Branding matters: A modern identity and clearer packaging boosted trust & visibility.
✅ UX improvements drive sales: A frictionless website experience led to a 160% higher conversion rate.
✅ Retail strategy is crucial: QR codes, product demos, and eco-friendly messaging helped P-Terminator gain shelf space.
✅ Customer education builds loyalty: Engaging content & testimonials drove higher retention & brand advocacy.
The P-Terminator rebranding and UX transformation successfully positioned the brand as a trusted, eco-friendly, and results-driven pet odor eliminator. By aligning the brand identity, packaging, and digital presence with customer expectations, we created a seamless experience that not only increased sales but also strengthened customer loyalty and retail expansion. The combination of a compelling visual identity, intuitive website, and targeted retail strategy established P-Terminator as a leader in the pet care industry. This project demonstrates the power of thoughtful design, user-centric improvements, and strategic branding in driving business growth and market differentiation.
